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Vol 15 No 3 (2015)
Editors:
prof. dr hab. Aniela Styś
dr hab. Agnieszka Dejnaka
Wroclaw, June 2015
Published:
2015-06-29
Title page
349
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Editorial page
350
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Table of Contents
351-352
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wprowadzenie
353
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Articles
Determinants of purchasing behaviour of the e-consumer in a multidimensional reality
Katarzyna Kolasińska-Morawska
355-362
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Demarketing in the tobacco business
Magdalena Murzyn, Joanna Nogieć
363-372
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Declared values in the opinion of different generations
Magdalena Murzyn, Joanna Nogieć
373-380
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Altruism and rivalization as decision-making styles of households and their role In the purchasing process
Dariusz Fatuła, Adam Sagan
381-388
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The brand and corporate mission for the perspective of corporate social responsibility
Mateusz Rak
389-396
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Young members of households as consumers of mass media in the light of qualitative research
Aleksandra Perchla-Włosik, Joanna Wardzała
397-406
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Internet as a source of information for e-consumers about commercial offers and services
Robert Wolny
407-416
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Consumer risk in the functional food purchase process
Magdalena Olejniczak
417-424
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The perception of vocational education value in the light of research
Magdalena Walczak
425-432
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Creating a living space in the household in the background of new trends in consumption
Wanda Patrzałek
433-440
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Polish fashion brands in minds of young consumers
Barbara Mróz-Gorgoń
441-450
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Economic aspects of the creditworthiness of households in the years 2003-2012
Jarosław Ziętarski
451-460
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The internet and communication technologies in view of various typologies of generations
Agnieszka Dejnaka
461-466
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Freedom and openness as a socio-centric example of innovation
Grzegorz Klimek
467-475
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Language
English
Język Polski