Demarketing in the tobacco business

  • Magdalena Murzyn Wyższa Szkoła Bankowa we Wrocławiu
  • Joanna Nogieć Wyższa Szkoła Bankowa we Wrocławiu
Keywords: demarketing, limit marketing activities, tobacco industry

Abstract

The main goal of the paper it to present the tobacco business and its history. The article shows the law regulations which influence marketing activities of tobacco companies. Due to such regulations there are no marketing actions. It is demarketing in this business.

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Articles