Demarketing in the tobacco business

  • Magdalena Murzyn Wyższa Szkoła Bankowa we Wrocławiu
  • Joanna Nogieć Wyższa Szkoła Bankowa we Wrocławiu
Keywords: demarketing, limit marketing activities, tobacco industry


The main goal of the paper it to present the tobacco business and its history. The article shows the law regulations which influence marketing activities of tobacco companies. Due to such regulations there are no marketing actions. It is demarketing in this business.


Aitken P. (1986), Children’s awareness of cigarette brand sponsorship of sports and games in the UK, “Health Education Research. Theory and Practice”, nr 1.

Biernat J. (1999), Świat trucizn, Wrocław, Wyd. ASTRUM.

Billings E. R. (2008), Its History, Varieties, Culture, Manufacture and Commerce, online,

Bradley N., Blythe J. (2013) Demarketing, Routledge.

Gately I. (2012), Kulturowa historia tytoniu, Warszawa, Aletheia, 2012.

Goodman J. (2005), Tobacco In history and culture. An encyclopedia, Charles Scribener’s Sons.

Kotler Ph., Levy S. (1971), Demarketing – Yes, Demarketing, Harvard Business Review. On Management, London, Heinemann.

Wagner L. (2012), Wybrane aspekty polskiego prawa antytytoniowego jako narzędzia ograniczającego epidemię palenia tytoniu.

World Bank 1999, Curbing the Epidemic. Governments and the Economics of Tobacco Control, Washington DC.