Internet as a source of information for e-consumers about commercial offers and services

Authors

  • Robert Wolny Uniwersytet Ekonomiczny w Katowicach

DOI:

https://doi.org/10.29015/cerem.145

Keywords:

Internet, e-consumer, e-commerce, e-services

Abstract

Internet in 21ST century for e-consumer is not only a place of shopping, but also an excellent source of information. Information about commercial and service supply producers/service providers, dealers, as well as consumers themselves. The aim of article is to present the selected elements of information behaviour of e-consumers. The article presents the results of desk research and field research. The field research was carried out in the framework of two research projects: Polish e-consumer. Typology, behaviour and E-services market in Poland - functioning and development directions.

References

Jaciow M., Wolny R. (2011), Polski e-konsument. Typologia, zachowania, Gliwice, Onepress.

Mącik R. (2013), Technologie informacyjne i komunikacyjne jako moderator procesów podejmowania decyzji zakupowych przez konsumentów, Lublin, UMCS.

Ministerstwo Gospodarki (2008), Program działań na rzecz wspierania elektronicznego handlu i usług na lata 2009-2010, www.mg.gov.pl.

Raport e-Handel Polska 2012, www.sklepy24.pl.

GUS, Społeczeństwo informacyjne w Polsce. Wyniki badań statystycznych z lat 2009-2013, (www.stat.gov.pl).

Wolny R. (2013), Rynek e-usług w Polsce – funkcjonowanie i kierunki rozwoju, Katowice, UE.

GUS, Wykorzystanie technologii informacyjno-telekomunikacyjnych w przedsiębiorstwach i gospodarstwach domowych w latach 2005-2014, www.stat.gov.pl.

Downloads

Issue

Vol. 15 No. 3 (2015)

Section

Articles

License

The aim of CEREM is to make scientific work available in accordance with the principle of open access. The rules mentioned below are important, as they enable CEREM and its publisher, the WSB Merito University in Wroclaw, to distribute the scientific work to a wide public while complying with specific legal requirements, at the same time protecting the rights of the authors.

The author transfers to the WSB Merito University in Wroclaw, free of charge and without territorial limitations, with all proprietary copyrights to the said piece of work in the understanding of the act of 4th February 1994 on copyrights and derivative rights (Journal of Laws of 1994, no. 24, item 83, as amended) on an exclusivity basis, i.e. the rights to:

1. Make the piece of work in question available via the Digital Library established by the WSB Merito University in Wroclaw.
2. Produce, record and reproduce in multiple copies the piece of work using any techniques whatsoever, including printing, reprography, magnetic recording and digital processing, and particularly its reproduction by recording on CDs and similar data carriers,
3. Use fragments of the piece of work for promotional purposes in publications, promotional materials, the Internet and Intranet type networks managed by the WSB Merito University in Wroclaw.
4. Store the piece of work into computer databases managed by the WSB Merito University in Wroclaw.
5. Copy and reproduce the piece of work using photo-mechanic technologies other than those commonly known at the time of the signature hereof (photocopies, Xerox copies etc.),
6. Process the piece of work, transferring it into an electronic form, and distribute it on the Internet without limitations.