A Political Economy of Reorientation
New Theory and Policy for the Recovery
DOI:
https://doi.org/10.29015/cerem.915Abstrakt
Western subjects are disoriented by systematic commercial manipulation of their preferences. Such manipulation affected the preferences of their forbears and the culture of their societies and its final outcome is that their actual preferences are biased to impulsiveness, materialism, competition and egocentrism. An indication of the disorientation is the distance between actual preferences and what the article defines as potential personal preferences. This distance measures the potential reorientation. A necessary condition for realizing that reorientation is the removal of the commercial bias in the manipulation of preferences. Therefore, the article proposes to institute a Sovereignty Fund, which enables citizens to neutralize the commercial bias in manipulation by promoting their non-commercial values and ambitions in ads which are as sophisticated as contemporary ads promoting consumer goods. Two other arrangements are proposed for securing and accelerating the process of reorientation. All three proposals are radically democratic. They can be implemented without removing or disrupting existing institutions.
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Autor przenosi nieodpłatnie na Wyższą Szkołę Bankową we Wrocławiu , bez ograniczeń terytorialnych, majątkowe prawa autorskie do tego utworu w rozumieniu ustawy z dnia 4 lutego 1994 roku o prawie autorskim i prawach pokrewnych ( Dz.U. 1994, Nr 24, poz. 83 ze zm. )na zasadzie wyłączności, tj. prawo do:
a) wyłącznego używania i wykorzystania utworu w dowolnej działalności przez Wyższą Szkołę Bankową we Wrocławiu, w szczególności w działalność Biblioteki Cyfrowej uruchomionej przez Wyższą Szkołę Bankową we Wrocławiu
b) wytwarzania, utrwalania i zwielokrotniania egzemplarzy utworów wszelkimi technikami, w tym techniką drukarską, reprograficzną, zapisu magnetycznego oraz techniką cyfrową, w szczególności ich zwielokrotniania poprzez dokonywanie zapisów na płytach typu CD,
c) zamieszczenia wybranych fragmentów utworu w celach promocyjnych w publikacjach, materiałach promocyjnych, w sieci Internet oraz sieciach wewnętrznych typu Intranet Wyższej Szkoły Bankowej we Wrocławiu,
d) wprowadzania utworu do pamięci komputera Wyższej Szkoły Bankowej we Wrocławiu,
e) kopiowania i powielania utworu w technologiach fotomechanicznych lub innych znanych w dniu zawarcia umowy (fotokopie, kserokopie itp.),
f) przetworzenia dzieła na formę elektroniczną i nieograniczonego rozpowszechniania w sieci Internet.
