Imperfect information about product description as a component of asymmetric information in e-commerce
DOI:
https://doi.org/10.29015/cerem.84Keywords:
Information asymmetry, imperfect information, quality of information, e-commerce, level of received information by customersAbstract
The concept of information asymmetry has been one of the most popular issues in the last 20 years in economy. In most studies it is based on the quantitative theory of information. This article concentrates on the quantity of information, being an inseparable part of the value of information. The construction of a rate is based on selected quality information dimensions with ranks. The conducted survey shows a rate of the level of received information by customers in e-commerce. A rate may be a part of a bigger rate of information asymmetry defined as a difference between imperfect pieces of information.References
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