LEISURE TIME MANAGEMENT VERSUS CONSUMER BEHAVIOR IN POLISH MARKET FITNESS – A CASE STUDY

Authors

  • Paula Pestka Wyższa Szkoła Bankowa w Poznaniu

DOI:

https://doi.org/10.29015/cerem.248

Keywords:

fitness market, leisure time, consumer behaviour, leisure time management

Abstract

The article aims to show the trends in the leisure time market observed in the last decade in Poland. The case study described in the article analyzes and characterizes the behaviors of fitness market consumers – their motivation to use the service and criteria taken into account while choosing particular facilities. The core of the work is to indicate the need to carry out a global research on the expectations and motives of fitness market consumers which become increasingly important in the sector of services connected with leisure time.

References

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Gronau N. (2014), The European Health & Fitness Market, EHFA/Deloitte, http://www.ehfa.eu.com/sites/ehfa.eu.com/files/events/EHFF/Niels%20Gronau.pdf [dostęp: 15.08.2014].

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Wolny M., Kluby w Polsce – jaki profil dominuje? „Body Life” 2010, Warszawa, Health and Beauty Media.

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Issue

Vol. 15 No. 6 (2015)

Section

Articles

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