HYBRIDITY, UTILITY AND ATTRACTIVENESS AS ATTRIBUTES OF RECREATION SERVICES (WELLNESS – FITNESS – SPORT FOR ALL)
DOI:
https://doi.org/10.29015/cerem.236Keywords:
services, sport, recreation, hybridity, attributes of services, utility, imageAbstract
The pursuit of attractive looks, satisfactory health, fitness and mental well-being is taking an ever-stronger hold in various cultures all around the world, both in individual and collective consciousness. This results in an increasing demand for services related to recreation, fitness and the so-called wellness. Such services can be perceived as a commercial product that provides the answer to the needs expressed by corporate and individual clients. Recreation service is a dynamic concept of varying complexity. Its attributes are determined by its attractiveness, as reflected in the extent of benefits and values the client derives from it. Having in mind the above considerations, this paper presents:
1) an analysis of recreation services with regard to their hybridity - an element which indicates an innovative approach,
2) original criteria allowing for identification of recreation services as to their practical utility and attractiveness, and
an analysis of results obtained from the research on clients' assessment of values attributed to recreation services.References
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