The Automotive Dealers as fractal enterprises. A case study
DOI:
https://doi.org/10.29015/cerem.114Keywords:
fractal organization, fractal, motorization dealer, authorized enterprises of motorization, sector of motorization, team management, synergy, building of corporation netAbstract
The article is a revision of the concept of fractal organization in an analytical sense. A case study of authorized dealers of Ford Motor Company in Poland is presented. In the context of such a network, fractals are independent objects carrying out tasks for the organization. The approach used is a revision of the sociological perspective on the concept of fractals, with reference to the Ford Motor Company.References
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