The concept of a Digital Gap Benchmarking Model for SMEs as a tool for optimizing digitalization processes
DOI:
https://doi.org/10.29015/cerem.1026Keywords:
digital gap, benchmarking, Digital Gap Benchmarking Model, Small and Medium Sized CompaniesAbstract
Aim: This study investigates the digital gap in enterprises (particularly SMEs) and introduces the Digital Gap Benchmarking Model as a solution to bridge this gap and enhance their digital transformation processes.
Design / Research methods: The research employs a narrative literature review of studies on enterprise competitiveness within digitalization contexts with predefined inclusion criteria. In addition, based on the concept of the digital gap for SMEs, the authors proposed original concept of a Digital Gap Benchmarking Model as a tool for optimizing the digitalization process in SMEs.
Conclusions/findings: The study identifies the digital gap along three key dimensions: digital potential, digitalization strategy, and position in the digitalization process. Additionally, benchmarking was identified as a key tool to assess and monitor digital transformation progress, helping SMEs close the digital gap and enabling to pinpoint weaknesses and strategically enhance their digital maturity.
Originality/value of the article: While many studies have examined the importance and impact of digital transformation, few have focused on how to assess and bridge the digital gap. This study addresses this gap by identifying the digital gap and proposing the Digital Gap Benchmarking Model as a tool to support SMEs in closing this gap.
JEL: L20, L21, M15, M21
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